SEO Specialist

Design and execute SEO and GEO strategies aligned with business goals and the evolving AI-search landscape

Optimize content and website structure for classic search engines and generative AI models (LLMs, AI Overviews,
conversational search)

Conduct keyword research, search intent analysis, and topic gap analysis across traditional and AI-powered search results

Monitor and optimize technical SEO (site health, indexability, Core Web Vitals) using tools such as Screaming Frog or Semrush

Analyze traffic, user behavior, and conversion paths using GA4, Google Search Console, GTM, and Looker Studio

Translate data into clear insights, recommendations, and actionable improvements

Collaborate with content, development, and design teams to improve visibility, relevance, and conversion

Track trends in AI search, GEO, and LLM behavior, testing new approaches and recommending innovations

Plan, execute, and optimize a link building strategy focused on authority, relevance, and long-term SEO value

3+ years of experience in digital marketing

Strong knowledge of SEO principles

Strong hands-on experience in SEO (technical, on-page, and content optimization)

Solid analytical mindset with the ability to interpret data

Excellent command of English (C1)

Advanced knowledge of GA4, Google Search Console, and Google Tag Manager, Screaming Frog, Semrush

Experience in traffic analysis, conversion tracking, attribution models, and reporting

Proven ability to conduct search intent analysis and keyword research

Experience working with SEO audits, technical reports, and optimization recommendations

Understanding of how AI models impact content visibility and discoverability

Ability to work independently and take ownership of SEO/GEO initiatives

Experience with GEO (Generative Engine Optimization)

Familiarity with A/B testing, CRO, and user behavior analysis (heatmaps, session recordings)

Experience optimizing content for thought leadership, long-form expert content, and topical authority

Knowledge of Looker Studio / Data Studio for advanced reporting and dashboards