Content Marketing Specialist

designing and implementing a content marketing strategy to align to broader business goals

creating the quarterly blogpost plan together with other members of the content team

following company’s Tone of Voice

developing Miquido’s buyer personas

holding the responsibility for Miquido’s e-mail marketing campaigns

further development of Miquido’s blog

creating content campaigns to drive consistent, relevant traffic and leads

writing SEO-optimised content in multiple formats (including opinion blog articles, website content, press releases, whitepapers)

managing external content pieces like articles by tech journalists, external writers, developers, etc.

managing content distribution tools

measuring, analysing and reporting on content marketing performance

creating and implementing growth hacking experiments

working alongside other marketers and external agencies to distribute content and promote events

cooperating with a native proofreader and SEO experts

coordinating the content efforts with other lead marketing team’s initiatives

supporting the work of non-marketing departments, especially Sales and Product Strategy team

2+ experience in content creation, preferably in a software company

experience in lead generation through content marketing

strong communication and copywriting skills

knowledge of SEO writing practices

exceptional written and spoken English

knowledge of the technology sector

knowledge of tools, including BuzzSumo, Google Analytics, Ahrefs, WordPress, Whitepress

outstanding ability to think creatively and strategically

can-do attitude and high communication culture

problem-solving skills

Master’s or Bachelor’s degree (preferred: English, marketing, PR, communications)

experience in product marketing and/or service marketing

a personal network of PR contacts