Head of Marketing

leading, mentoring, supporting and building the Lead Marketing and Employer Branding teams

creating and implementing marketing, EB, and PR strategies across multiple channels

creating and maintaining a successful brand that attracts customers and employees

tracking market trends and researching the competition

building and managing sustainable MQL and SQL lead funnels

keeping the company’s USPs, Tone of Voice, and Buyer Personas up to date

establishing KPIs and analysing, forecasting, drawing conclusions and taking actions based on them

analysing data from multiple channels, which will allow you to forecast, set KPIs for the team and take data based actions, including marketing process optimisation & setting priorities

preparing, implementing and optimising the marketing budget

creating straight to the point, executive-level reporting on an ongoing basis to clarify marketing performance

close cooperation with management, including the board and heads of other departments

bridging the operations of lead marketing and sales departments

8+ years of relevant experience in Marketing, including 4+ years in B2B Marketing

3+ years of experience in building and managing a marketing team

proven and demonstrated track record in leading a marketing strategy for B2B services on international markets, preferably in IT

extensive B2B marketing knowledge and know-how in multiple fields of marketing (digital and traditional marketing)

experience with working in a transforming & scaling company

excellent verbal and written communication skills in English (C1 level)

strong leadership, planning, and execution skills

analytical skills: knowledge of the business relevance of data-driven marketing, fluency in measuring the results of marketing efforts

enthusiasm toward marketing automation

tech-savvy and willing to learn relevant software skills

strong ability to think creatively and strategically

can multitask, prioritise, and manage time effectively

a can-do attitude and high communication capabilities

people skills: strong negotiator and empathetic leader with the ability to give constructive feedback. You’ll be keeping up the team’s morale and motivation and care for an open and friendly atmosphere

leading by example

willingness to share knowledge and skills to others

knowledge of the technology sector and up-to-date with current market changes

knowledge of marketing and analytical tools (Hubspot, Google Analytics, Hotjar etc).

previous experience in a software house or IT company

a keen interest in new technologies & IT development

a personal network of PR contacts

previous experience in producing AV marketing content