Performance Marketing Specialist / PPC Specialist

planning performance marketing strategy & KPIs

implementation and management of lead generation campaigns (Facebook, LinkedIn & Google Ads)

ads content writing

optimising landing pages

A/B testing

day to day monitoring and optimisation of campaigns

measuring, analysing and reporting on campaign performance

management of Google Analytics account

creating and implementing growth hacking experiments

benchmarking competitor activities

optimisation of your work to drive consistent, relevant traffic and leads

cooperating with Content Specialists, Graphic Designers and Business Developers

at least 3 years experience in Google Ads (Search & GDN) and Facebook Ads

advanced knowledge of Google Analytics and Google Tag Manager

experience with lead generation campaigns

excellent command of English (min. C1)

knowledge of the IT sector

data-driven analytical thinking and knowledge of channel-specific metrics and KPIs

knowledge of multi-channel attribution models

proactive attitude to continuously seek new ways to maximise campaign performance

attention to detail

ability to work effectively in a fast-paced environment

ability to create relevant strategies connecting all performance channels

knowledge of Google Data Studio

experience in LinkedIn Ads campaigns

experience in software house

experience with UK and DACH Paid Social or/and Google Ads campaigns