SEO Content Specialist

designing and implementing a SEO content marketing strategy to align with broader business goals

identifying customer needs and gaps in our content and recommend new topics

conducting keyword research and prepare SEO guidelines/drafts for Content Specialist to increase web traffic

writing SEO-optimized content in multiple formats (including blog articles, website content, press releases)

managing and optimizing external content pieces like articles by tech journalists, external writers, developers, etc.

measuring, analysing and reporting on SEO performance

creating and implementing growth hacking experiments

working alongside other marketers and external agencies to distribute content

cooperating with a native proofreader and Content Specialists

2+ experience in SEO/content creation, preferably in a software company

knowledge of SEO practices

exceptional written and spoken English

knowledge of the technology sector

knowledge of tools, including BuzzSumo, Google Analytics, Ahrefs (or similar), WordPress, Whitepress

outstanding ability to think creatively and strategically

can-do attitude

problem-solving skills

experience in lead generation through content marketing

Master’s or Bachelor’s degree (preferred: English, marketing, PR, communications)

experience in product marketing and/or service marketing

a personal network of PR contacts