SEO Content Specialist
6,000 – 8,400 PLN net b2b or 5,000– 7,000 gross CoE
Operating system: macOS
Tasks
designing and implementing a SEO content marketing strategy to align with broader business goals
identifying customer needs and gaps in our content and recommend new topics
conducting keyword research and prepare SEO guidelines/drafts for Content Specialist to increase web traffic
writing SEO-optimized content in multiple formats (including blog articles, website content, press releases)
managing and optimizing external content pieces like articles by tech journalists, external writers, developers, etc.
measuring, analysing and reporting on SEO performance
creating and implementing growth hacking experiments
working alongside other marketers and external agencies to distribute content
cooperating with a native proofreader and Content Specialists
Must have
2+ experience in SEO/content creation, preferably in a software company
knowledge of SEO practices
exceptional written and spoken English
knowledge of the technology sector
knowledge of tools, including BuzzSumo, Google Analytics, Ahrefs (or similar), WordPress, Whitepress
outstanding ability to think creatively and strategically
can-do attitude
problem-solving skills
Nice to have
experience in lead generation through content marketing
Master’s or Bachelor’s degree (preferred: English, marketing, PR, communications)
experience in product marketing and/or service marketing
a personal network of PR contacts
Perks & benefits
- career path switch possibility
- internal trainings & Tech Fridays
- flexible working hours
- remote work
- life insurance
- private medical care
- HearMe Platform – anonymous and free psychological support
- chillout space: arcade, table soccer, ping-pong, billiard, Xbox & PS5 consoles
- standing desks
- after-work sports groups
- employee referral program
- relocation package (4000 PLN gross)
- discounts on Apple products