Tasks
Design and execute SEO-driven content strategy to align with broader business goals
Conduct keyword research to identify high-impact topics and search trends
Create the quarterly blog post plan
Write, edit and optimize content in multiple formats (including blog articles, landing pages, ebooks)
Implement SEO best practices (including keyword integration, meta tags, internal linking, and readability optimization)
Use AI and automation tools to streamline content production
Hold the responsibility for content distribution
Follow & improve the company’s Tone of Voice
Measure, analyze and report on content marketing performance
Conduct A/B testing for headlines, CTAs, and content structure
Provide insights and recommendations based on data-driven analysis
Manage external content pieces like articles by external writers, developers, etc.
Support the work of other marketers and non-marketing departments, especially Sales
Must have
2+ experience in content creation, preferably in a software company
Exceptional written and spoken English & Polish (min. C1)
Experience in lead generation through content marketing
Knowledge of SEO writing practices
Strong communication and copywriting skills
Knowledge of tools, including Google Search Console, Semrush, SurferSEO, Google Analytics, Hubspot
Outstanding ability to think creatively and strategically
Can-do attitude and high communication culture
Problem-solving skills
Nice to have
Master’s or Bachelor’s degree (preferred: English, marketing, PR, communications)
Experience in B2B marketing
Knowledge of the technology sector
A personal network of PR contacts
Perks & benefits
- career path switch possibility
- internal trainings
- flexible working hours
- remote work
- life insurance
- private medical care
- HearMe Platform – anonymous and free psychological support
- chillout space: arcade, table soccer, ping-pong, billiard, Xbox & PS5 consoles
- standing desks
- after-work sports groups
- employee referral program
- discounts on Apple products
Ready to join us?
Content Marketing Specialist
Hi there! We’re going to lead you through your recruitment journey. Our mission? Making the whole process as stress-free as possible. Keep calm and feel free to ask. We thank all applicants for their interest, however, we will only contact selected candidates in response to submitted applications.
Dominika Mytych
Senior Recruitment Specialist
Anna Goryca
Recruitment Specialist
All right, it’s done
We need some time to review your application. If we’re a perfect match, we’ll get in touch with you shortly.
Thank you!